OTTI is designed by Lotte Goodwin and manufactured in London, England, using local industries and reducing carbon footprint wherever possible. With her background in fashion, and understanding that the throwaway culture of this industry needs to be addressed, Lotte believes in buying less and sourcing wisely.

Lotte graduated in Fashion Design at the University of Brighton then moved to London to pursue a career in fashion. After assisting in the industry for some time, she wanted to expand her horizons and started working as a nanny. Running around with pre-schoolers allowed her to see through the eyes of both children and parents, inspiring her to design children’s clothes that are fun, minimal and comfortable.

Lotte worked closely with denim in her graduate collection so was naturally drawn to this timeless durable fabric. She spotted the lack of simple, stylish denim for children, seeing only fussy mini versions of adult clothes, or overly gendered designs with generic motifs. This is when her ideas for OTTI began to develop. Her unique and playful designs and on-trend styling let children stay young for longer.

OTTI offers fun, stylish, age appropriate clothing for 2 to 6 year olds - all made from 8oz denim, a fabric that is strong, robust and always in fashion. Out with belts, buckles, rivets and fussy detailing, and in with OTTI’s stripped back relaxed silhouettes and freedom to move and grow. Each OTTI piece has been carefully considered to be worn in multiple ways, layered with other items, and worn by girls and boys. OTTI garments can be worn together to create a complete outfit, or one well chosen piece can simply transform a wardrobe. 

Even the name of the brand was inspired by the kids. It turns out that pronouncing ‘Lotte’ is hard when you’re only two. Lotte is fondly called ‘Otti’ by some of her tiny friends.